ReNerve was a challenging project as it required to (a) correctly communicate the scientific procedures of the product and (b) keep it simple to understand for any audience. The opening frames went for a more traditional medical journal, to introduce the nervous system and its function, before switching to 3D animation for the actual application of the product in the body. A good battle and challenge between very literal science minded people and the creatives :) A great success.
The full video can be viewed here: https://renerve.com.au/about/
Credits | Visual Design & Animation
3d Animation | Josh Dunn
Produced by Milk Video